Texas' First All-Spanish Radio Program
San Antonio, TX
On October 28, 1928, a San Antonio station billed as "Radio Sam" launched a two-hour nightly broadcast entirely in Spanish — the first program of its kind in Texas. Owner Sam Liberto and businessman Edward Buckley recruited Julián F. Lozano to produce and announce "The International Goodwill Program," which he hosted in a spirit of cross-cultural understanding until his death in 1951. The tradition he began seeded the many hours of Spanish-language radio that San Antonio stations still air today.