Pleasanton
Pleasanton, Atascosa County, Texas
Marker Inscription
(Founded 1858) Named for early Texas settler John Pleasants, by John Bowen (d.1867), San Antonio's first Anglo-American postmaster. Bowen, assisted financially by associate Henry L. Radaz, in Sept. 1858 founded this town at the juncture of Atascosa River and Bonita Creek as the county seat of Atascosa County. The first courthouse in Pleasanton (second in county) stood on this site. Men from this and surrounding counties met here in Civil War (1862) to form Co. E, 32nd Texas Volunteer Cavalry, Confederate Army, under Captain Lewis Maverick. In an area thick with Longhorns since Spanish and Indian days, Pleasanton became a cattlemen's capital. Beginning in 1860s, the Stock Raisers' Association of Western Texas often convened here. This was place of publication of "Western Stock Journal," founded 1873. Here gathered the hardiest and most skillful cowboys, including those driving herds from Mexican border to shipping points in Kansas. In spring of 1873 they drove 43,000 Atascosa county cattle up the trail. Pleasanton was county seat until 1911, and still grows. In 1961 it absorbed North Pleasanton (founded 1912 as site for San Antonio, Uvalde and Gulf Railroad shops). County's largest town, it is famous for liveoak trees, and commerce in beef, peanuts, and petroleum. (1973)
Erected by Texas Historical Commission
The Story
Founded in 1858 and named for early settler John Pleasants, this town became the seat of Atascosa County at the junction of the Atascosa River and Bonita Creek. During the Civil War local men mustered here to form a Confederate cavalry company, but the town's lasting fame came from cattle: set amid Longhorn country, it grew into a cattlemen's capital where drovers gathered before pushing huge herds north to Kansas railheads. In the spring of 1873 alone, cowboys drove 43,000 county cattle up the trail.
Why it matters
Pleasanton stands at the heart of the Texas cattle-drive era, the frontier ranching economy that fed a nation and gave America its enduring cowboy legend.
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Related people
- · John Pleasants
- · John Bowen
- · Henry L. Radaz
- · Lewis Maverick
Themes & tags
Nearby & related markers
Jourdanton
Jourdanton, TX
In 1909 two entrepreneurs—merchant Jourdan Campbell and Danish wool-and-mohair man Theodore Zanderson—laid out a town on their ranch and persuaded a land speculator to bring the railroad through; the first train arrived that September. Jourdanton quickly gained utilities, a bank, a newspaper and churches, and in 1910 wrested the county seat from Pleasanton. Oil and gas discoveries in the 1940s and later lignite mining kept the town growing well after the railroads stopped running.
Jourdan Campbell
Jourdanton, TX
Jourdan Campbell, son of Campbellton founder John Campbell, grew up in Atascosa County and became a county commissioner in the 1890s. In 1907 he and Col. T. H. Zanderson bought the 33,760-acre Tobey Ranch, part of which became the town of Jourdanton, where Campbell served as bank vice president and lobbied hard for a railroad. His efforts helped make Jourdanton the county seat in 1910 and pushed a highway project linking the county's towns.
Coughran
Pleasanton, TX
Founded on land bought in 1901 and named for settler W.A. "Abe" Coughran, this Atascosa County town owed its life to the railroad Coughran lured through his property. Platted in 1913, it soon boasted a cotton gin, bank, hotel, newspaper, creamery, and depot, thriving until about 1918. Decline set in during the 1920s and again after World War II, and when rail and postal service ended in 1945 and the school closed in 1956, Coughran faded.
Atascosa County
Jourdanton, TX
By 1722 the Camino Real—the King's Highway—already ran through this region on its way from the Rio Grande to San Antonio, crossing the boggy ground the Spanish called 'atascosa.' Carved from Bexar County in 1856, Atascosa County took that name for its muddy terrain. Its first county seat, Navatasco, rose on land granted to José Antonio Navarro before the seat moved to Pleasanton and finally Jourdanton, in a county long known for livestock, oil, gas, and strawberries.