Atascosa County
Jourdanton, Atascosa County, Texas
Marker Inscription
As early as 1722 El Camino Real (The King's Highway) from the Rio Grande to San Antonio was well established in this area. The Spanish word "Atascosa," denoting boggy ground that hindered travel, gave region its name. The county was created in 1856 from land formerly in Bexar County. Jose Antonio Navarro, whose 1831 claim was the first grant recorded in area, gave land in 1857 for first county seat, Navatasco. County seat moved to Pleasanton in 1858, to Jourdanton in 1911. Livestock, oil, gas and strawberries are well-known products of the county.
Erected by Texas Historical Commission
The Story
By 1722 the Camino Real—the King's Highway—already ran through this region on its way from the Rio Grande to San Antonio, crossing the boggy ground the Spanish called 'atascosa.' Carved from Bexar County in 1856, Atascosa County took that name for its muddy terrain. Its first county seat, Navatasco, rose on land granted to José Antonio Navarro before the seat moved to Pleasanton and finally Jourdanton, in a county long known for livestock, oil, gas, and strawberries.
Why it matters
The county's story runs from a Spanish colonial road to a modern ranching and oil economy, tracing three centuries of movement and settlement along a single Texas corridor.
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Related people
- · José Antonio Navarro
Themes & tags
Nearby & related markers
Jourdan Campbell
Jourdanton, TX
Jourdan Campbell, son of Campbellton founder John Campbell, grew up in Atascosa County and became a county commissioner in the 1890s. In 1907 he and Col. T. H. Zanderson bought the 33,760-acre Tobey Ranch, part of which became the town of Jourdanton, where Campbell served as bank vice president and lobbied hard for a railroad. His efforts helped make Jourdanton the county seat in 1910 and pushed a highway project linking the county's towns.
Jourdanton
Jourdanton, TX
In 1909 two entrepreneurs—merchant Jourdan Campbell and Danish wool-and-mohair man Theodore Zanderson—laid out a town on their ranch and persuaded a land speculator to bring the railroad through; the first train arrived that September. Jourdanton quickly gained utilities, a bank, a newspaper and churches, and in 1910 wrested the county seat from Pleasanton. Oil and gas discoveries in the 1940s and later lignite mining kept the town growing well after the railroads stopped running.
Pleasanton
Pleasanton, TX
Founded in 1858 and named for early settler John Pleasants, this town became the seat of Atascosa County at the junction of the Atascosa River and Bonita Creek. During the Civil War local men mustered here to form a Confederate cavalry company, but the town's lasting fame came from cattle: set amid Longhorn country, it grew into a cattlemen's capital where drovers gathered before pushing huge herds north to Kansas railheads. In the spring of 1873 alone, cowboys drove 43,000 county cattle up the trail.
Coughran
Pleasanton, TX
Founded on land bought in 1901 and named for settler W.A. "Abe" Coughran, this Atascosa County town owed its life to the railroad Coughran lured through his property. Platted in 1913, it soon boasted a cotton gin, bank, hotel, newspaper, creamery, and depot, thriving until about 1918. Decline set in during the 1920s and again after World War II, and when rail and postal service ended in 1945 and the school closed in 1956, Coughran faded.