HistoricSiteMarkers
Progressive & Modern EraPostwar & Contemporary

The Southwell Company

San Antonio, Bexar County, Texas

Marker Inscription

George T. Southwell (1870-1924), born on a Victoria County ranch, was the eldest son of Sarah Elizabeth (Phelps) and English native John T. Southwell. George ran a wholesale feed business and livery in Victoria and Yoakum and married Maggie Wilson in 1896. The couple moved to Matagorda County, where George was a rancher and rice farmer. He later opened a furniture and undertaking business in Bay City. In 1912, the family moved to San Antonio. In 1914, George Southwell bought the San Antonio Rubber Stamp Company, which began on Commerce Street in 1866. The company first produced stencils for wool and cotton shipments and then expanded to rubber stamps. George managed the company until his death in 1924. His son, Wilson P. Southwell, Sr. helped the business grow from three employees to more than fifty, establishing a foundry to cast metal signs and plaques for clients in several states. In 1953, the name of the business changed to The Southwell Company. The Southwell Company’s products are found throughout the world and include stamps, plaques, signs, building seals and U.S. armed forces name tags. Among the companies most iconic works are their historical markers. They made bronze pieces for markers and monuments placed for the Texas Centennial in 1936, and since 1962 have produced thousands of official markers issued by the Texas Historical Commission. Additionally, The Southwell Company has produced thousands more historical markers and dedication plaques for cities, counties, and more than two dozen states. Founded 150 years ago and four generations in the same family, The Southwell Company continues its unique contribution to public history and the Texas landscape. (2016)

Erected by Texas Historical Commission

The Story

George T. Southwell, a Victoria County rancher's son, moved to San Antonio in 1912 and two years later bought a rubber-stamp company whose roots reached back to 1866. Under his son Wilson, the firm grew from a handful of employees to more than fifty, adding a foundry to cast metal signs and plaques. Renamed The Southwell Company in 1953, it became a leading maker of official Texas historical markers, producing bronze pieces for the 1936 Centennial and thousands of markers since 1962.

Why it matters

A family business that literally cast the state's public memory, it is the quiet hand behind the very roadside markers that tell Texas history.

Plan your visit

Nearby

Make a day of it — museums, food, and places to stay near this marker.

Museums & culture

Attractions

Food & drink

Places to stay

Places data © OpenStreetMap contributors. Hours and details change — call ahead.

Own a business near here? Add it to the map.

Related people

  • · George T. Southwell
  • · Wilson P. Southwell, Sr.

Related events

  • · Texas Centennial

Themes & tags

Nearby & related markers

Petty House

San Antonio, TX

As San Antonio surged from frontier town toward the largest city in Texas, this bend of the San Antonio River filled with the ambitious homes of a rising middle class. Mary Frances Drake, a widow who arrived in 1890 and began buying up river lots, completed a turreted Queen Anne house here in 1895. Lumber executive Van Alvin Petty bought it in 1901 and, in a 1910–11 remodel by noted architect Atlee B. Ayres, recast it in symmetrical Neoclassical dress with two-story Corinthian columns. In 1947 it passed to a Veterans of Foreign Wars post.

Emil Elmendorf House

San Antonio, TX

Hardware merchant and civic leader Emil Elmendorf built this San Antonio residence in 1884, at the height of his success as part owner of the firm Elmendorf and Co. The noted architect Alfred Giles blended Greek Revival and Victorian styling into the design, and it survives as one of the city's few remaining raised cottages, with a partly above-ground basement beneath a main floor lifted to the second level. It stands as a reminder of the Gilded Age businessmen who shaped booming post–Civil War San Antonio.

Toltec Apartments

San Antonio, TX

Rising three stories of concrete and masonry in 1913, the Toltec was built for Dr. Augustus Maverick, who was murdered before it was finished. The Maverick family, long central to San Antonio's downtown growth, retained ownership until 1996. With its U-shaped plan, white stone detailing over red brick, and a cast-iron staircase climbing from basement to top floor, the building preserves its early twentieth-century classical revival design almost intact.

Barbed Wire Demonstration

San Antonio, TX

In 1876, salesmen Pete McManus and young John Warne Gates staged a theatrical demonstration in San Antonio's Alamo Plaza, penning thundering longhorns inside a corral of Joseph Glidden's newly patented barbed wire. Skeptical cattlemen watched the flimsy-looking fence hold, then rushed into the Menger Hotel to place orders. Gates, later nicknamed "Bet-A-Million," rode the sale into a fortune and helped found the company that became Texaco.