Post
Post, Garza County, Texas
Marker Inscription
Founded 1907 by industrialist C. W. Post. Early abundant water supply by windmills above Caprock. Later from White River Lake. Extensive ranching and farming. Postex Cotton Mills, making sheets and pillowcases, furnish year-round employment. Service center for over 1,750 oil wells in county. 1967
Erected by Texas Historical Commission
The Story
Cereal magnate C. W. Post founded this planned town on the Caprock in 1907, watering it first by windmill and later from White River Lake. Post envisioned a self-sufficient community sustained by ranching, farming, and industry — anchored by the Postex Cotton Mills, whose sheets and pillowcases gave the town year-round work. By the 1960s it also served as a hub for more than 1,750 oil wells across Garza County.
Why it matters
Post is a rare surviving example of an early-20th-century "model town" built by a single industrialist's utopian vision, testing whether a businessman could engineer prosperity on the West Texas plains.
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Related people
- · C. W. Post
Themes & tags
Nearby & related markers
Charles W. Post
Post, TX
Charles W. Post (1854-1914), the internationally known creator of Post Cereals and an advertising genius, turned his fortune to town-building in 1906. Buying the Curry Comb Ranch and adjoining land — some 225,000 acres — he laid out Post City as a self-contained model community of towns and farms. He financed and supervised the work without profit, offering settlers homes and businesses far below cost in pursuit of his vision of debt-free private ownership.
C. W. Post Home
Post, TX
Cereal-foods millionaire C. W. Post built this home in 1912 in the very town he founded, planting a colony on the West Texas plains that he stocked with settlers by selling land on generous terms and seeding new industries. True to his slogan "I Want Quality," he fitted the house with solid oak doors, redwood floors, and leather wallpaper. Post was as much a town-builder as a breakfast magnate, promoting agriculture and settlement across the region.
Old Post Sanitarium
Post, TX
Built in 1912 by the Double U Company of cereal magnate C. W. Post, this was the first hospital in its corner of West Texas and boasted remarkably modern facilities for its time — an X-ray laboratory, private rooms with steam heat, a diet kitchen, and nurses' training. It rose in the planned town Post created out of the ranchlands he bought on the plains. Its arrival brought medicine and modern comfort to a still-raw frontier region.
The Post-Hundley House
Post, TX
Cereal magnate Charles W. Post founded the town of Post as a model community, and this native-stone cottage — quarried by hand from the nearby Caprock and built by his Double U Company in 1907 — served as his residence during frequent visits. The design came from a staffer at his Battle Creek, Michigan headquarters. Later families preserved the structure through the twentieth century.