Charles W. Post
Post, Garza County, Texas
Marker Inscription
(1854-1914) Internationally known creator of Post Cereals, advertising genius, inventor and innovator, founder of Post City in 1906. Through the purchase of the Curry Comb Ranch and adjacent land approximating 225,000 acres he began his dream of building self-contained model community of towns and farms. Mr. Post financed, supervised and built town without profit to himself. Settlers were offered ownership of business or farm sites far below cost. Mr. Post planned community of debt-free private ownership in every field of endeavor, and sought to make his vision true to its purpose. 1968
Erected by Texas Historical Commission
The Story
Charles W. Post (1854-1914), the internationally known creator of Post Cereals and an advertising genius, turned his fortune to town-building in 1906. Buying the Curry Comb Ranch and adjoining land — some 225,000 acres — he laid out Post City as a self-contained model community of towns and farms. He financed and supervised the work without profit, offering settlers homes and businesses far below cost in pursuit of his vision of debt-free private ownership.
Why it matters
Post City stands as one of the boldest experiments in planned, philanthropic town-building of the era, testing whether a single reformer's fortune could engineer an ideal American community.
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Related people
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Themes & tags
Nearby & related markers
Old Post Sanitarium
Post, TX
Built in 1912 by the Double U Company of cereal magnate C. W. Post, this was the first hospital in its corner of West Texas and boasted remarkably modern facilities for its time — an X-ray laboratory, private rooms with steam heat, a diet kitchen, and nurses' training. It rose in the planned town Post created out of the ranchlands he bought on the plains. Its arrival brought medicine and modern comfort to a still-raw frontier region.
C. W. Post Home
Post, TX
Cereal-foods millionaire C. W. Post built this home in 1912 in the very town he founded, planting a colony on the West Texas plains that he stocked with settlers by selling land on generous terms and seeding new industries. True to his slogan "I Want Quality," he fitted the house with solid oak doors, redwood floors, and leather wallpaper. Post was as much a town-builder as a breakfast magnate, promoting agriculture and settlement across the region.
The Post-Hundley House
Post, TX
Cereal magnate Charles W. Post founded the town of Post as a model community, and this native-stone cottage — quarried by hand from the nearby Caprock and built by his Double U Company in 1907 — served as his residence during frequent visits. The design came from a staffer at his Battle Creek, Michigan headquarters. Later families preserved the structure through the twentieth century.
Post
Post, TX
Cereal magnate C. W. Post founded this planned town on the Caprock in 1907, watering it first by windmill and later from White River Lake. Post envisioned a self-sufficient community sustained by ranching, farming, and industry — anchored by the Postex Cotton Mills, whose sheets and pillowcases gave the town year-round work. By the 1960s it also served as a hub for more than 1,750 oil wells across Garza County.