John J. Fitzgerald
New York, NY
In the racing world of the 1920s and '30s, New York was simply "the big time," and a Manhattan turf writer helped turn a bit of backstretch slang into a global nickname. Living in this neighborhood through the mid-20th century, John J. Fitzgerald spread the phrase he had first heard from Black stable hands in New Orleans, and jazz musicians soon adopted it for the city they made their capital. By the 1970s "The Big Apple" had eclipsed every rival to become the city's signature.