William Madison McDonald
Forney, Kaufman County, Texas
Marker Inscription
William Madison McDonald William Madison "Gooseneck Bill" McDonald was born in 1866 near Johnson Point, a small community southeast of Terrell. His parents, former slaves, were George McDonald, born in Tennessee, and Flora Scott McDonald, born in Alabama. His mother died when he was young, and his father remarried to Belle Crouch. McDonald started school at age seven and graduated from high school in 1884. He had the reputation of being the smartest boy in all the area schools. During his youth, he worked for attorney and rancher Capt. Z.T. Adams, who took an interest in McDonald, lecturing him on business and law while he worked. After graduating, McDonald was principal of the African American high school in Forney. His first wife, Alice Gibson McDonald, was a teacher there. He remained principal for several years. McDonald was an early leader in Texas' Republican party as part of the "Black and Tan" faction, a group of whites and blacks who shared leadership roles. His political partnership with powerful businessman E.H.R. Green provided him a strong voice in state politics. In 1899, he became the right worshipful grand secretary of Texas' African American Masons, a position he held for almost 50 years. McDonald moved in 1906 to Fort Worth, where he was a civic leader and businessman. He died in 1950 and is buried in Old Trinity Cemetery, part of Fort Worth's Oakwood Cemetery. Throughout his life, McDonald was a leader in the struggle for social justice, advocating persistence and civic and moral responsibility as the steps to equality. (2002)
Erected by Texas Historical Commission
The Story
Born in 1866 near Terrell to parents who had been enslaved, William Madison "Gooseneck Bill" McDonald rose through the segregated schools of his day with a reputation as the sharpest student in the county, graduating in 1884 and becoming principal of Forney's African American high school. He built a formidable second career in politics as a leader of the Republican "Black and Tan" faction, in business, and as grand secretary of Texas' African American Masons for nearly half a century. Moving to Fort Worth in 1906, he became one of the state's most influential Black civic leaders before his death in 1950.
Why it matters
McDonald's life shows how, within a single generation of emancipation, a son of formerly enslaved parents could become a power broker in Texas politics and a durable voice for Black advancement.
The story behind this marker
AI contextThe era
William Madison McDonald was born in 1866, just a year after the Civil War ended and slavery was abolished. His parents had both been enslaved, his father born in Tennessee and his mother in Alabama. He grew up during Reconstruction and the hard years after it, when Black Texans were working to build schools, churches and political power, and many white Texans were working to block them.
Education was one of the main hopes of the freedpeople and their children. Across the South, Black communities built and staffed their own schools, often with very few resources. For a young man of McDonald's generation, finishing high school in 1884 was a real accomplishment.
In politics, the Republican Party, the party of Lincoln and emancipation, was where Black Texans had their strongest voice. But the party was divided. The "Black and Tan" faction, in which Black and white members shared leadership, competed against a "lily-white" faction that wanted to push Black Republicans out.
In the late 1800s and early 1900s, segregation and disfranchisement tightened across Texas and the South. Leaders like McDonald worked inside that shrinking space, using politics, fraternal organizations and business to keep Black communities organized and heard.
People & events
McDonald was born near Johnson Point, a small community southeast of Terrell. He lost his mother, Flora Scott McDonald, when he was young, and his father, George, later married Belle Crouch. William started school at seven and soon became known as the smartest boy in all the area schools.
As a youth he worked for Capt. Z.T. Adams, an attorney and rancher who took an interest in him and talked to him about business and law while he worked. Those lessons stayed with him. After graduating in 1884, McDonald became principal of the African American high school in Forney. His first wife, Alice Gibson McDonald, taught at the same school, and he led it for several years.
He also went into politics. As a leader in the Black and Tan Republicans, McDonald teamed up with E.H.R. Green, a wealthy and powerful businessman, and the partnership gave him real weight in state politics at a time when few Black Texans had any. He became widely known as "Gooseneck Bill," a nickname that stayed with him all his life.
In 1899 he became right worshipful grand secretary of Texas' African American Masons and held that post for almost 50 years. In 1906 he moved to Fort Worth and became a civic leader and businessman. He died in 1950 and is buried in Old Trinity Cemetery, part of Fort Worth's Oakwood Cemetery.
Its place in the American story
McDonald's life covers the long stretch from emancipation to the eve of the modern civil rights movement. Born the year after slavery ended and dying in 1950, he lived through Reconstruction, the rise of Jim Crow and the slow, stubborn fight against it. His career shows how much one generation could build in very hard conditions.
The Black and Tan Republicans are an important and often forgotten part of American political history. For decades they kept Black Southerners involved in party politics even as voting rights were stripped away. McDonald's leadership in that faction ties a Forney schoolteacher to national struggles over who would be allowed to take part in American democracy.
His nearly 50 years with the Prince Hall Masons point to another pillar of Black American life. Fraternal orders, churches and mutual-aid societies gave Black communities leadership training, financial support and a way to organize at a time when most other institutions were closed to them.
The marker sums up his message as persistence plus civic and moral responsibility as the way to equality. That philosophy was shared by many Black leaders of his era, who believed in steady institution-building as the groundwork for full citizenship.
If you visit
This marker remembers a man whose career started right here in Forney, at the head of a school for Black students. Read it as the story of a young educator before he became a statewide figure, and think about how much his time in this community shaped what came after.
It's a good place to talk with kids about education and opportunity. McDonald was a son of formerly enslaved parents who made his mark first in a classroom, and his story shows how much schooling meant to families just one generation out of slavery.
Forney is an easy stop east of Dallas, and you can extend the trip toward Terrell, near where McDonald was born. If your trip goes west, you can visit Fort Worth, where he lived his later life and where he's buried in Oakwood Cemetery's Old Trinity section. Visiting all three places traces his life from beginning to end.
Written by AI to add context, grounded in the marker’s inscription and the historical record. The inscription above is the original, unaltered text.
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Related people
- · William Madison McDonald
- · Alice Gibson McDonald
- · E.H.R. Green
Themes & tags
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