The Pecos Cantaloupe
Pecos, Reeves County, Texas
Marker Inscription
Nationally famed melon, originated in this city. Residents from 1880s grew melons in gardens, noting sun and soil imparted a distinctive flavor. Madison L. Todd (March 22, 1875-Sept. 10, 1967) and wife Julia (Jan. 30, 1880-Feb. 5, 1969) came here from east Texas and New Mexico. In 1917 Todd and partner, D. T. McKee, grew eight acres of melons, selling part of crop to dining cars of Texas & Pacific Railway, where Pecos cantaloupes first became popular and in wide demand. McKee soon quit business, but Todd remained a leader for 41 years. Famed lecturer Helen Keller, Presidents Eisenhower and Johnson and many other distinguished persons have ordered and appreciated Pecos cantaloupes. Exclusive clubs in New York, Chicago, St. Louis and other cities are regular clients of Pecos growers. Genuine Pecos cantaloupes begin ripening in July and continue on the market until late October. The varieties are the same as those grown in other areas. Climate, soil and special cultivation methods account for the distinctiveness of Pecos melons. 2,000 acres are now planted annually. M. L. Todd was known in his later years as father of the industry. He and his wife and family were leaders in civic and religious enterprises. ( 1970).
Erected by Texas Historical Commission
The Story
By the 1880s, gardeners in Pecos noticed something about their melons: the fierce West Texas sun and mineral soil gave them a flavor found nowhere else. In 1917 Madison L. Todd and a partner planted eight acres and sold to the dining cars of the Texas & Pacific Railway, where the Pecos cantaloupe became a coast-to-coast sensation—ordered by exclusive clubs and even famous names of the age. Todd stayed a leader of the trade for four decades.
Why it matters
The Pecos cantaloupe is a small, delicious case study in terroir and railroad marketing—how climate, soil, and the right distribution turned a local crop into a national brand.
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Related people
- · Madison L. Todd
- · Julia Todd
- · D. T. McKee
Themes & tags
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