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Swenson Land and Cattle Company Headquarters

Stamford, Jones County, Texas

Marker Inscription

Businessman Swen (Svante) Magnus Swenson (1816-1896), first Swedish settler in Texas, is closely associated with Sam Houston and his effort to keep Texas in the Union prior to the Civil War. In 1854 Swenson purchased large land tracts here which he greatly expanded by the mid-1880s with school tracts and railroad scrips. A a result of new state taxes on land Swenson leased his West Texas land to his sons Eric Pierson and Swen Albin in 1882. Eric and Swen formed the Swenson Brothers partnership and by 1885 their ranching operations consisted of 1800 shorthorn and 180 Indiana pure crossbred Hereford-shorthorn cows bearing a distinctive reversed (SMS) cattle brand still in use today. Initially comprised of the Flat Top, Ericksdahl, and Throckmorton ranches, the Swenson family holdings were expanded to include the Tongue River Ranch in 1900 and the Spur Ranch in 1906, making it one of the largest ranches in Texas with over 500,000 acres. Swenson Land & Cattle Company, incorporated in 1926, established its headquarters here in 1927. It is noted for its introduction of an innovative mail-order system for selling cattle, brush management programs, and integrated ranching operations. The ranch was divided into four separate family-owned corporations in 1978. Sesquicentennial of Texas Statehood 1845-1995.

Erected by Texas Historical Commission

The Story

Swen Magnus Swenson, the first Swedish settler in Texas and an ally of Sam Houston, began buying vast West Texas tracts here in 1854. His sons built the operation into the SMS Ranches, running shorthorn and Hereford cattle under a distinctive reversed-S brand that is still used today. Incorporated in 1926 and headquartered here from 1927, the company grew to more than 500,000 acres and pioneered innovations like a mail-order cattle system before splitting into four family corporations in 1978.

Why it matters

The Swenson ranches are a living link to the great era of Texas open-range cattle and the immigrant enterprise that helped settle the West Texas frontier.

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Related people

  • · Swen Magnus Swenson
  • · Eric Pierson Swenson
  • · Swen Albin Swenson

Themes & tags

Industry & InventionWestward ExpansionFrontier HistoryLandmark

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Swenson Ranch Commissary

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Around 1900, the Texas Central Railroad and the SMS Ranch teamed up to create the town of Stamford, and this stout Lueders-stone building rose beside the tracks to serve it. It was the central supply depot for the four sprawling Swenson ranches of west Texas — Tongue River, Spur, Throckmorton and Flat Top. Goods came off the trains and waited here until ranch foremen rode into town to collect provisions and swap news.

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