Norwood Tower
Austin, Travis County, Texas
Marker Inscription
This building was once the tallest structure in Austin's downtown area other than the State Capitol. Dwarfed by other structures by the late 20th century, the Norwood Tower remains unique in its design and elaborate detailing. In 1925, Ollie O. Norwood (1887-1961) bought this site and hired the firm of Giesecke and Harris to design an office building. Bertram E. Giesecke (1892-1950) was the son of F.E. Giesecke, an architect, engineer and educator known for his experiments with reinforcing concrete. Bertram met August Watkins "Watt" Harris (1893-1968) in architecture school, and the men designed many buildings throughout Texas. The Gothic Revival tower, built of pre-cast concrete, features elaborate detailing, including a rose window, tracery, finials, gargoyles and a band of quatrefoils. Norwood Tower opened in 1929. Early tenants included Renfro Drugstore and numerous medical professionals, as well as long-standing area companies, such as Gracy Title Co., Elgin-Butler Brick and Brown & Root. Following two terms as Texas governor, Dan Moody operated his law firm in the building. The top two floors of the 16-story edifice provided space for residential living. The private office of longtime maintenance engineer Clarence O. Williams provided downtown restroom access to many African Americans during Austin's years of segregation. Throughout the building's history, various owners have maintained the landmark, renovated in the 1980s. The LBJ Holding Company purchased the property in 1997, and the architectural gem continues as an important link to Austin's early business history. Recorded Texas Historic Landmark - 2006
Erected by Texas Historical Commission
The Story
When it opened in 1929, the Norwood Tower was the tallest building in downtown Austin apart from the State Capitol. Developer Ollie O. Norwood hired the firm of Giesecke and Harris to design a Gothic Revival office tower of pre-cast concrete, dressed with a rose window, tracery, finials, and gargoyles. Its tenants ranged from drugstores and doctors to firms like Brown & Root, and former Governor Dan Moody kept his law office there; the top floors even held apartments.
Why it matters
The tower stands as a monument to Austin's first skyscraper era and its early business ambitions, a Gothic gem from the eve of the Great Depression.
Own a business near here? Add it to the map.
Related people
- · Ollie O. Norwood
- · Dan Moody
Themes & tags
Nearby & related markers
Sampson Building
Austin, TX
Master builder Abner Cook completed this structure in 1860, on the eve of the Civil War, to house the general merchandise store of George W. Sampson and Abram Henricks. After Henricks died in 1865, Sampson kept an office here and leased out the rest for other commercial and professional tenants. Its Italianate arched windows and fine stonework have watched over the street while the building stayed in the Sampson family for well over a century.
The Walter Tips Company Building
Austin, TX
German-born Walter Tips came to America as a child in 1849 and, after Confederate service in the Civil War, took over his late brother's Austin hardware business in 1872. This handsome commercial block, designed by noted architect Jasper N. Preston and built in 1876–77, showcased Victorian Italianate style with Gothic touches, cast-iron interior columns, and an upper floor housing a Masonic lodge room and a 400-seat auditorium. Tips went on to the Texas Senate and helped found the Austin National Bank; his company occupied the building until 1927.
Openheimer-Montgomery Building
Austin, TX
This commercial building went up in 1894 for Louis Openheimer, a Texas military, business, and civic figure, and was designed and built by John McDonald, who served as Austin's mayor from 1889 to 1895. In 1899 it was sold into the estate of 12-year-old Fannie Montgomery. Its Queen Anne styling—projecting second-story bay windows carried on jigsawn Victorian brackets—marks it as a fine example of late-19th-century commercial architecture.
Paramount Theater
Austin, TX
Businessman Ernest Nalle built this downtown Austin theater in 1915 as the Majestic, designed by a Chicago architectural firm and raised under a local architect's hand. Renamed the Paramount and lavishly remodeled in the 1930s, it hosted traveling vaudeville, stage drama, musical productions, and motion pictures across generations. It remains one of Austin's enduring landmarks of live and screen entertainment.