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Reconstruction & Gilded AgeProgressive & Modern Era

John Wanamaker (1838-1922)

Philadelphia, Philadelphia County, Pennsylvania

Marker Inscription

Philadelphia merchant, famed for the department stores bearing his name. In 1861 he opened his first store. He built his "new kind of store" here in 1876 and implemented new concepts including the one-price system & money-back guarantee. Active in public life, he built schools, churches, and missions in this and other nations. As U.S. Postmaster General, 1889-93, he fostered rural free delivery and introduced the commemorative stamp.

Erected by Pennsylvania Historical and Museum Commission

The Story

John Wanamaker opened his first Philadelphia store in 1861 and, in 1876, unveiled a "new kind of store" that helped invent modern retailing. He pioneered the fixed one-price system and the money-back guarantee, treating customers with a fairness that reshaped how Americans shopped. As U.S. Postmaster General he championed rural free delivery and introduced the commemorative postage stamp.

Why it matters

Wanamaker's innovations built the template for the American department store and the consumer marketplace that followed.

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