HistoricSiteMarkers
Reconstruction & Gilded Age

J. P. Schneider Store

Austin, Travis County, Texas

Marker Inscription

In the mid-1860s, shortly after the Civil War, Jacob Peter "Jake" Schneider (1852-1925) began working in William Brueggerhoff's general mercantile store, and part-time as a legislative page in the Capitol. About 1870, he and his mother, Margarita Schneider, opened a store on the corner across the street (north). Brueggerfhoff helped stock the enterprise in payment of a debt. In 1873, as the business expanded, and Schneider built this two-story brick structure, and converted the older building into storage space, called the "flour house". The Schneider residence was also across the street. The basement of the Schneider store contained meats, vats of wine and whiskey, and molding cheeses, and the upper two stories housed large stocks of food and clothing. Schneider also operated a wagon yard south and west of the store, complete with two camp houses for travelers. After Schneider's death the store was managed by a son F. Ralph Schneider, who added a saloon in the rear of the building after the repeal of prohibition in 1933. Business operations ceased in 1935, and the structure has since housed electrical and lumber companies, and as art gallery. It has been damaged twice by fire in recent years, and is still owned by the Schneider family. (1974)

Erected by Texas Historical Commission

The Story

Jacob Peter "Jake" Schneider got his start in the mid-1860s clerking in a general store and working as a page in the Texas Capitol, and by about 1870 he and his mother had opened their own store in Austin. As the business grew he built this two-story brick building in 1873, its basement stocked with meats, wine, whiskey, and cheese, its upper floors packed with food and clothing, and a wagon yard behind it for travelers. The store stayed in the family for generations, later adding a saloon after Prohibition's repeal before closing in 1935.

Why it matters

The Schneider store shows how a German immigrant family built a thriving mercantile business in frontier-era Austin, serving both townspeople and the travelers who camped in its wagon yard.

Own a business near here? Add it to the map.

Related people

  • · Jacob Peter Schneider
  • · Margarita Schneider
  • · William Brueggerhoff

Themes & tags

Nearby & related markers

Michael Butler and Butler Brick Company

Austin, TX

Michael Butler left Limerick, Ireland, in 1866, learned bricklaying in New York, and by 1873 had settled in Austin, where his riverside brickyards would operate until 1958. Using mule-powered machines to press Colorado River clay into molds, Butler's plant supplied most of Austin's brick buildings between 1873 and 1900—and some three million bricks that support the interior of the Texas Capitol. His family later deeded 91 acres of the old brickyards to the city, land now honored as Butler Park.

Hirshfeld Cottage

Austin, TX

Henry Hirshfeld left Germany at fifteen, worked for uncles in Mobile, and served in the Confederate Army before settling in Austin to enter the mercantile trade. By 1873, a rising businessman, he built this one-story stone cottage with its distinctive widow's walk and jigsaw porch detailing. A founder and first president of Congregation Beth Israel and an early appointee to the State Board of Trade, Hirshfeld moved his growing family to a larger house next door in 1888 and kept the cottage as rental property.

Hirshfeld House

Austin, TX

In the boom years after the Civil War, Austin was reinventing itself as a state capital and commercial hub, and German-born merchant Henry Hirshfeld rode that prosperity from a modest limestone cottage to this grand two-story brick and cut-stone home in 1885. Designed by architect John Andrewartha in exuberant Victorian and Eastlake taste, its double gallery, bay, and intricate stonework announced a family that had arrived. A leader in Austin's Jewish community and a founder of the Austin National Bank, Hirshfeld saw his descendants live here into the 1970s.

J. L. Buaas Building

Austin, TX

Norwegian immigrant John L. Buaas came to Austin in 1839 and rose to be appointed a city alderman under Reconstruction governor E. J. Davis. In 1875 he built this two-story Italianate mercantile store, cleverly designed with facades on both Pine (Fifth) and Pecan (Sixth) Streets. Though Buaas sold it in 1879, the building has served commercial tenants ever since and today anchors the revitalized Old Pecan Street district.