Della Plain
Floydada, Floyd County, Texas
Marker Inscription
A severe drought in the mid-1880s brought Baylor County rancher T. J. Braidfoot to this area in search of better conditions for his cattle. In 1887, with the support of J. R. McLain of Seymour, he founded the settlement of Della Plain at this site. Other early contributors to the town's development included Seymour residents I. R. Darnell and Dr. L. T. Wilson. Named for J. S. McLain's daughter Della and for the surrounding terrain, it was hoped the town would become the county seat when Floyd County was formally organized. Della Plain became an early agricultural center for the region and was soon the site of a school, church, post office, stores and a newspaper, the "Della Plain Review." Growth, however, was limited by an inadequate water supply and by the establishment of the nearby towns of Lockney (1889) and Floydada (1890). Rapid decline began after Floydada was named the seat of Floyd County in 1890. Four years later the community cemetery was all that remained of Della Plain. Despite its brief history, the pioneer town had a dramatic impact on the region. Its residents led in the later development of the county and nearby cities. Their descendants still live in the area. (1982, 1987)
Erected by Texas Historical Commission
The Story
Della Plain sprang up in 1887 when a Baylor County rancher, driven by drought, founded a settlement here on the South Plains and named it for a benefactor's daughter. It quickly gained a school, church, post office, stores, and even a newspaper, hoping to become the county seat—but a poor water supply and the rise of nearby Lockney and Floydada doomed it, and by 1894 only the cemetery remained.
Why it matters
The rapid rise and fall of Della Plain captures the boom-and-bust reality of settling the arid Texas plains, where water and the county-seat race decided which towns lived or died.
The story behind this marker
AI contextThe era
In the 1880s the high, flat grasslands of the Texas South Plains were among the last parts of the state to be settled by Anglo-American ranchers and farmers. The buffalo herds had been destroyed only a few years earlier, and the Comanche and other Plains peoples who had long controlled this country had been forced onto reservations. Suddenly, land that had seemed remote and dangerous looked open for the taking.
The climate was another matter. The Plains could be generous in wet years and merciless in dry ones. A severe drought in the mid-1880s hit ranchers across Texas hard, and many went looking for fresh grass and water for their cattle. That search brought newcomers up onto the Caprock and into counties that existed mostly on paper.
Floyd County was one of those. It had boundaries on the map but no organized government yet, and whoever settled first had a chance to shape what came next. In frontier Texas, one of the biggest prizes was the county seat. The town that won it got the courthouse, the lawyers, the business, and very often its future.
People & events
The story of Della Plain begins with T. J. Braidfoot, a rancher from Baylor County. When drought struck in the mid-1880s, he came to this part of the Plains looking for better conditions for his herd. In 1887, backed by J. R. McLain of Seymour, he founded a settlement on this spot.
Other Seymour men joined in building the young town, among them I. R. Darnell and Dr. L. T. Wilson. The name blended the personal and the practical: it honored Della, a daughter in the McLain family, and the level plains all around. The founders hoped Della Plain would become the county seat once Floyd County was formally organized.
For a while it looked like they might succeed. Della Plain became an early farming center for the region and soon had a school, a church, a post office, stores, and its own newspaper, the "Della Plain Review." A newspaper was a sign of real ambition on the frontier, since it announced that a town meant to last.
But the town had two problems it could not solve. Its water supply was inadequate, and rival towns appeared close by: Lockney in 1889 and Floydada in 1890. When Floydada was named county seat in 1890, Della Plain declined fast. Four years later, only the cemetery remained. The people did not vanish with the town, though. Its residents went on to lead the later development of the county and nearby cities, and their descendants still live in the area.
Its place in the American story
Della Plain tells a story repeated across the American West: a town founded on hope, built up quickly, and gone within a few years. For every settlement that became a permanent city, others faded when the railroad, the courthouse, or the water went elsewhere. Ghost towns like this one are as much a part of westward expansion as the towns that survived.
Its story also shows what really decided success on the Great Plains. Grit and enthusiasm mattered, but water and political luck mattered more. A town without a dependable water supply was always vulnerable, and in the county-seat contests fought throughout the West, losing often meant disappearing.
Finally, Della Plain is a reminder that a vanished town can still leave a legacy. The people who built it did not leave the region when the buildings disappeared. They moved to neighboring towns and helped shape the communities that replaced it. The settlement of the West was often less a straight line of progress than a series of experiments, and the lessons of the failed ones carried forward.
If you visit
The marker stands near Floydada, amid the broad, level farmland of Floyd County. That flatness is the "plain" in Della Plain. Stand still for a minute and take in the huge sky and long horizon. It is easy to see why settlers found this country both promising and daunting.
According to the marker, the community cemetery is all that survived of the town. If you visit the area, remember that a pioneer cemetery is a resting place still treasured by local families, and treat it with respect. Very little else marks the spot where a school, church, stores, and a newspaper office once stood, and that emptiness is part of the lesson.
Della Plain makes a thoughtful stop on a South Plains drive, especially paired with nearby Floydada and Lockney, the two towns that outlasted it. Seeing the survivors and the ghost town together makes the county-seat race of the 1880s and 1890s easy to understand.
Written by AI to add context, grounded in the marker’s inscription and the historical record. The inscription above is the original, unaltered text.
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Related people
- · T. J. Braidfoot
- · J. R. McLain
Themes & tags
Nearby & related markers
Organization of Floyd County
Floydada, TX
Floyd County was carved out by the Texas Legislature in 1876, but which town would rule it was anything but settled. As railroad construction pushed westward from Wichita Falls and homesteaders poured in, rival townsites — Della Plain, Lockney, and finally Floyd City — jockeyed to become county seat. Voters settled the contest in May 1890 by choosing Floyd City, whose name changed to Floydada when its post office opened that September, and elected the county's first slate of officers.
First National Bank of Floydada
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Rooted in the James B. Posey Bank of the 1890s, this institution became the Floyd County Bank in 1900 and, after winning a federal charter in 1903, the First National Bank. Its early stockholders were a roll call of Floyd County's founding businessmen, and it has stood on this site since 1912. Through boom and drought it helped finance the growth of the surrounding High Plains farm country.
Floydada Lodge No. 712, A. F. & A. M.
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Just a year after Floyd City — later renamed Floydada — became the seat of Floyd County, eighteen men organized this Masonic lodge in April 1891, receiving their charter that December. Early meetings gathered above a general store while the town found its feet on the South Plains. Over the decades lodge members filled county offices and civic organizations, growing right alongside the community.
First Methodist Church of Floydada
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Methodism reached Floyd County in the 1880s, when circuit-riding preachers served scattered settlers at Della Plain and held services in J.S. McLain's general store — years before Floydada or the county itself was formally organized. After the county's 1890 organization made Floydada the seat, a Methodist congregation formed, worshiping first in the schoolhouse, then in a 1902 church that was moved to this site in 1913 and replaced by brick in 1918. The congregation has served the community for more than a century.