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Birthplace of Coca-Cola

Atlanta, Fulton County, Georgia

Marker Inscription

Birthplace of Coca-Cola. The first glass of Coca-Cola was sold for five cents on May 8, 1886, at Jacobs' Pharmacy, a popular Atlanta soda fountain that was located on this corner. Coca-Cola was created by Atlanta pharmacist John Pemberton in his laboratory just a short walk from this location. Atlanta businessman Asa Candler began to purchase the rights to the formula for Coca-Cola in 1888 and founded The Coca-Cola Company in 1892 as a Georgia corporation to manufacture and advertise Coca-Cola across the country. Candler sold the company in 1919 for $25 million to a group of investors that included Ernest Woodruff. His son, Robert Woodruff, led Coca-Cola for more than half of the twentieth century, expanding Coca-Cola into a global business. Today Coca-Cola is the most widely recognized consumer product in the world. 2016.5 Erected by the Georgia Historical Society and The Coca-Cola Company 60-18

Erected by Georgia Historical Society

The Story

On this Atlanta corner in May 1886, Jacobs' Pharmacy poured the first five-cent glass of Coca-Cola, a syrup concocted by local pharmacist John Pemberton. Businessman Asa Candler bought the rights and incorporated The Coca-Cola Company in 1892, turning a soda-fountain novelty into a national brand. Under later leaders like Robert Woodruff, it grew into one of the most recognized products on earth.

Why it matters

Coca-Cola is a landmark in the rise of American mass marketing and consumer culture, and its Atlanta roots helped define the city's global identity.

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Related people

  • · John Pemberton
  • · Asa Candler
  • · Ernest Woodruff
  • · Robert Woodruff

Themes & tags

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